Last week, our maritime lawyers here at LMAW talked about Norwegian Cruise Line’s new all-inclusive alcohol sailings, where the ship will include alcohol in the ticket price for select three- and four-day itineraries on the Norwegian Sky. We discussed how alcohol has often played a role in cruise passenger accidents and injuries – sometimes even leading to fatal alcohol poisoning. Yet, instead of regulating alcohol sales on board ships, cruise lines continue to encourage a drinking environment. While many cruise passengers avoid purchasing alcohol during their sailing, Norwegian’s new all-you-can drink option can lead to a greater number of people becoming intoxicated and, consequently, a greater number of accidents.
From our perspective, there are a ton of cons associated with the all-inclusive alcohol sailings. But from a passenger standpoint, we can see how not having to worry about purchasing individual drinks or an expensive beverage package might be appealing. But is the option really that much of a benefit for cruisers or is it just another way for the cruise line to make a profit? Let’s take a look at what the real cost of these sailings looks like.